Korean Ads No More In China

For the love of marketing, advertising will remain to be a staple in any market. What better way to reach out to people or let everyone know about a certain product or service through ads (media, print, etc.) that show them how these items can change their lives for the better. These ads have been effective for years in increasing brand recall and boosting sales of many businesses. And the continued advancements in technology gave helped a lot in promoting or growing any brand throughout the world.

But in China, the Chinese government now restricts the hiring of Korean stars in marketing and advertising in China because of a diplomatic dispute. China is implementing a clampdown on Hallyu, the Korean wave of KDrama and KPop, thereby companies operating in China will no longer hire South Korean celebrities in promoting various products or services offered to the Chinese market. It’s all because of the South Korean government’s support on the U.S. missile defense technology that will likewise be carried out on South Korean soil, which is officially known as the Terminal High Altitude Area Defense System or simply THAAD.…